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Selling on Social: Content that sells Masterclass

90 minutes to transform your content into a powerful sales tool

Content that sells doesn’t happen by accident.

Tired of posting content that doesn’t convert into sales? This masterclass is the one for you.

It’s time to stop posting for the sake of posting and start creating content that actually sells.

Inside Content to Sales you’ll get practical, no-fluff tactics that you can apply immediately to see real results.

Grab your spot today

Love for Content That Sells

Julia said “Insanely good ‘content that sells’ masterclass today with the ever awesome and inspiring Sarah Richards.

I wrote down so many ideas and 7 hooks straight away.

That’s the best outcome of a masterclass I’ve ever done”

Sally said “Such a great masterclass today Sarah.

So much great info and has really helped me see there are many different ways to sell that aren’t “buy my thing”.

It’s given me lots of inspiration. Fab. x”

Cath left the masterclass and straight away posted a talking to camera reel about her brand new book. She’d been sitting on the reel and cringing. But seeing that I’d had plenty of cringe moments too felt she could finally share.

“Baby steps but I’ll be using your amazing tips and more”

Sarah's hands looking at Instagram on iphone considering how to create content that sells

Feel like you're posting and no one is listening?

You’re showing up, putting in the effort, but where are the sales and enquiries? They’re either non-existent or barely trickling in. It’s frustrating, right?

So why isn't it working? And why does everyone else seem so much better at selling their stuff. Ugh the idea of social selling make you want to cringe?

We all know that social selling on Instagram and works. You’ve bought the course, the book, maybe even the new herbal tea, the planner or the coaching package from the business you found on Instagram.

You’ve seen how other businesses use content to sell their services and you’re more than ready to make it your turn.


Access now for £46

Learn to create content that sells - without the stress and overwhelm.

Inside this 90 minute masterclass, you’ll get practical, no-fluff strategies that you can put into action straight away. You’ll walk away with a clear plan, a fresh perspective, and most importantly - content that sells.

If you're a service-based business owner, like a photographer, designer, coach, VA, marketing expert or nutritionist, who’s tired of the content struggle and ready to see real results, this is for you. While it wasn't originally designed for e-commerce, if you have a product business, run a holiday cottage or do something really unique and it speaks to you, you'll also get a lot out of it.


Watch now for £46
Content that Sells Masterclass

What You'll Learn


How to create content that sells

We’ll look at the tactics you need to craft content that not only engages but actually converts. You'll learn how to create content that speaks to your ideal client’s buying triggers, removes doubts, builds trust, and makes saying yes to your offer feel like the obvious next step.

Where and how to sell on Instagram

There’s more to selling than posting a random offer. I’ll show you where to sell on social media, whether it’s through posts, reels, or stories, and how to make sure your content hits the mark. You can’t post one piece of content and expect a result.

The anatomy of sales posts, reels & stories

We’ll break down the exact components that create high-converting sales content including key pointers for your messaging, so you can replicate the process again and again.

Hooks that grab attention

Stop the scroll with hooks that grab your audience’s attention. We’ll talk about how to craft headlines that make your ideal curious to know more. Hooks have changed and '3 ways to' is no longer enough.

Call to actions that make them click

Getting your audience to the finish line requires a clear, compelling call to action. I’ll show you the secret to making your CTAs work.

Positive sales language to use

If selling makes you want to spew, we’ll talk about language that allows you to confidently talk about your offers in a way that feels natural and motivates your audience to act.

The 9 posts you need to sell

You don’t need to reinvent the wheel every time. I’ll give you a framework of nine powerful posts that drive sales without repeating yourself.

What others are doing to make sales

I’ve studied what works, the content, tactics and messaging that actually converts and I'll be showing how you can apply it too.


Get Instant Access to The Content that Sells Masterclass

  • you'll get instant access to my 90-minute masterclass, where you’ll learn exactly how to tweak your content to drive more sales, without the guesswork.
  • You’ll gain the skills to create content that actually sells, meaning this masterclass could pay for itself with just one new client or booking. Instead of spending hours posting with little to no return, you’ll learn how to turn your content into a powerful sales tool that brings in real results.
  • Think of it as a small investment for a big shift in how your content works for you.
Download now and dive in for £46

Faq

Questions about Content That Sells

I originally designed this masterclass with service-based business owners in mind, like a photographer, designer, coach, VA, marketing expert or nutritionist. A business owner who’s tired of the content struggle and ready to see real results.

Then I was asked the question of would it work for my business from a product business and the answer is yes – if you have a product to promote, run a holiday cottage or do something really unique and it speaks to you, you’ll leave with pages of instant easy to action tips to generate more sales.

The best preparation is to tune into what others are doing on social media to sell their stuff.

Social selling isn’t about shouting offers into the void or hoping a trending reel does all the heavy lifting. It works when you’re intentional, when you keep building momentum for your business. When your content speaks directly to your audience’s needs, builds trust, and positions your offer as the obvious solution, sales follow.

That’s exactly what I teach inside Content to Sales. No gimmicks, no generic advice, just practical, proven tactics to help you turn your content into a sales tool that actually works.