Awareness days to inspire your content in February 2025

It’s February! And with the changing month comes some new awareness days. Although it’s still bitterly cold’, have you noticed the buds and the new shoots beginning to poke their way through the cold earth?

Many of February’s awareness days reflect the subtle change in season so why not sprinkle your content with a few of them to connect with your ideal customers around a common interest. Do try to avoid using them too often as this could detract from your key message.

Select a few days that you can hang some content on. If you feel like you’re forcing it, then it probably isn’t the right day for you. These days are here to help you to tell a business story or to support how you market your product or service.

February 2025 has a variety of dates which should help you create some engaging content. A handful of them are  US based, however their subject matter could still offer social media content opportunities for my community.  I’ve highlighted a few of my favourites at the top of the blog, and listed the rest of these special days.

Tap on each of the events below and they will take you directly to the organiser’s page or to more info.

*If I’ve missed any key dates, I apologise, this is no easy job and I’m providing this to you for free.

*Please check all dates before using them in your marketing. It is your responsibility to check the accuracy of the information. I’m just sharing my own research to make life easier for you.

*Lastly please do bring any dates I have missed to my attention and I can add them in for others to view.

A few February highlights

Boost Your Self Esteem

February

It may be a US date but it's a great opportunity for us to believe in and appreciate ourselves more!

World Nutella Day

5th February

It's a little early for Shrove Tuesday but what better excuse to eat pancakes and Nutella? Or maybe sample a Cruffin?

National Apprenticeships

10-16 February

Bringing together businesses and apprentices to celebrate the positive impact of apprenticeships.

Galantines Day

13th February

A day for women, no matter their relationship status, to celebrate the strength of their female friendships.

Random Acts of Kindness

17th February

Leave a nice note in a library book or a generous tip when out for a coffee. Big or small, lets make kindness the norm.

Love Your Pet Day

20th February

It's a US based day but who's counting? Pet owners don't need an excuse to celebrate the cutest members of our families.

Single Tasking Day

22nd February

This day urges us to switch gears from our multi-tasking madness to doing one thing at a time, giving your brain a cozy hug.

National Toast Day

27th February

A day to celebrate a food that is oft-ignored but has an important role to play when it comes to breakfast and snacking purposes

More February Awareness Dates

National Bird Feeding Month (US)

LGBT+ History Month

Boost Your Self Esteem Month (US)

1st-9th Feb – Storytelling Week

1st Feb – Take Your Child to the Library Day (US)

1st Feb – Imbolc

1st Feb – Ice Cream for Breakfast Day

2nd Feb – World Wetlands Day

2nd Feb – Groundhog Day

2nd Feb – Candlemas

2nd Feb – British Yorkshire Pudding Day

3rd Feb – National Sickie Day

3rd-9th Feb – Children’s Mental Health Week

4th Feb – World Cancer Day

5th Feb – World Read Aloud Day

5th Feb  – World Nutella Day

5th-11th Feb – School Football Week

6th Feb – Time to Talk Day

6th Feb – Reclaim Social Day

7 Feb – Welsh Language Music Day

7th Feb – NSPCC Numbers Day

7th Feb – Wear Red Day

7th Feb – Send a Card to a Friend Day (US)

8 Feb – Golden Retriever Day (US)

9th Feb – National Pizza Day

10th-16th Feb – National Apprenticeship Week

11th Feb – Safer Internet Day

11th Feb – International Day of Women & Girls in Science

12th Feb – Chinese Lantern Festival

12th Feb – Darwin Day

12th Feb – Full Snow Moon

13th – World Marriage Day

13th Feb – Get a Different Name Day

13th Feb – Digital Learning Day

13th Feb – Galantines Day

14th Feb – Valentines Day.

14th-21st Feb – National Nest Box Week (Waiting for 2025 date)

15th Feb – Singles Awareness Day

16th Feb – Do a Grouch a Favour Day

15th-23rd Feb – Real Bread Week

20th-24th Feb- London Fashion Week (Waiting for website to update)

20th Feb – Love Your Pet Day (US)

20th Feb – Introduce a Girl to Engineering Day

21st Feb – Care Day

22nd Feb – World Thinking Day

22 Feb – Single Tasking Day

23 Feb – World Spay Day

24 Feb – National Tortilla Chip Day

26 Feb – 4 Mar Eating Disorders Awareness Week (Waiting for 2025 date)

26 Feb – 3 March – Cornish Pasty Week (Waiting for 2025 date)

27th Feb- National Toast Day

28 Feb – 6 Mar – Fair Trade Fortnight (Waiting for 2025 date)

I hope this list of February special awareness days helps inspire some fresh content. Are there any opportunities to share a funny/business/personal story that might resonate with your community and/or your ideal customer?

121 Content Planning

If you would like further help in planning your content for Instagram for the month, take a look at my Content Power Hour. An outcome driven 121 session or series of sessions where you’ll go away with an armful of inspiration and ideas and a plan to follow.

If you have questions, please do get in touch.

Wishing you a great month!
Sarah x