Content to Sales: The Sales Content Masterclass

Are you tired of posting content that doesn’t convert into sales? You’re showing up, putting the effort in, but those enquiries and sales are absent or only trickling in. It’s time to change that and put a focus on making your content sell.  Content to Sales, is the content to sales masterclass that teaches you how to shape your content into a powerful sales tool.

What you’ll learn:

1. How to create content that sells
   We’ll look at the tactics you need to craft content that not only engages but actually converts.
2. Where and how to sell on Instagram
   There’s more to selling than posting a random offer. I’ll show you where to sell on social media—whether it’s through posts, reels, or stories—and how to make sure your content hits the mark. You can’t post one piece of content and expect a result.
3. The anatomy of sales posts, reels, and stories
   We’ll break down the exact components of high-converting sales content, so you can replicate the process again and again.
4. Hooks that grab attention
   Stop the scroll with hooks that grab your audience’s attention. We’ll talk about how to craft headlines that make them want to learn more.
5. Call to actions that make them click
   Getting your audience to the finish line requires a clear, compelling call to action. I’ll show you the secret to making your CTAs work.
6. Positive sales language to use
   If selling makes you want to spew, we’ll talk about language that allows you to confidently talk about your offers in a way that feels natural, positive, and motivates your audience to act.
7. The 9 posts you need to sell
   You don’t need to reinvent the wheel every time. I’ll give you a framework of 9 powerful posts that drive sales without sounding like a broken record.

Ready to turn your content into cash?
It’s time to stop posting for the sake of posting and start creating content that works for you. Content that makes sales happen. Content to Sales is packed with practical, no-fluff tactics that you can implement right away to see real results. You are going to leave with a list of action points.

Love for the masterclass

Julia said “Insanely good ‘content to sales’ masterclass today with the ever awesome and inspiring @sarahrichardssocial. I wrote down so many ideas and 7 hooks straight away. That’s the best outcome of a masterclass I’ve ever done”

Donna said “fuelled by your session, just now I’ve embraced selling… it’s now or never”

Sally said “Such a great masterclass today Sarah. So much great info and has really helped me see there are many different ways to sell that aren’t “buy my thing”. It’s given me lots of inspiration. Fab. x”

Cath left the masterclass and straight away posted a talking to camera reel about her brand new book. She’d been sitting on the reel and cringing. But seeing that I’d had plenty of cringe moments too felt she could finally share. “Baby steps but I’ll be using your amazing tips and more”.

Who is this Content to Sales Masterclass for?
If you’re a business owner who’s done with the content struggle and wants to finally make sales through social media, this masterclass is for you. It’s not targeted at ecommerce businesses, more so for service businesses and creatives, but you are welcome to come along if you think it sounds of interest.

Join Content to Sales: The Content Sales Masterclass
Learn how to create content that drives sales, without feeling overwhelmed or stressed.

Masterclass Details

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Your questions answered

• What will I get? You will receive access to the replay of Content to Sales, a masterclass focused on how to tweak your content to make more sales.
• Other questions? Please ask away and I will answer them for you.