Developing my content business with social media at the forefront has taught me to be more ‘Me’. It’s given me the power to try new things and built my confidence in ways I never expected.

It’s why I’m so keen to help guide and inspire other small business owners, taking away the stress around content development and marketing a business.

I’m all in for designing and sharing simple effective ways to strategically plan and create content to drive sales.

I’ve worked in marketing all my career, a large part of it for travel and hospitality brands. I spent a big part of this in Sydney, Australia, which I’ll always think of as my second home. It’s probably why the ocean is my happy place and my brand colours are ocean inspired. I love nothing more than heading to the coast to reflect and recharge.

Spending time outdoors has become a crucial part of my self-care and an excellent way to find space for creativity and inspiration, which I regularly share through social media. You’ll frequently see me out walking.

I always wanted to create something that worked for my family whilst continuing to do what I love and what I’m great at. When my second child was born with multiple holes in her heart, I knew I wanted the flexibility of working for myself. Marketing was the obvious choice so I skilled up in social media, focused for a while on Instagram and then realised that content strategy is where I could make the biggest difference.

For me, content marketing has always been about conversation, connection and inspiration, and I couldn’t imagine a world away from it. I love the feeling of bringing that understanding to my customers and seeing them thrive as a result.