Awareness days to inspire your content in February 2025
It’s February! And with the changing month comes some new awareness days. Although it’s still bitterly cold’, have you noticed the buds and the new shoots beginning to poke their way through the cold earth?
Many of February’s awareness days reflect the subtle change in season so why not sprinkle your content with a few of them to connect with your ideal customers around a common interest. Do try to avoid using them too often as this could detract from your key message.
Select a few days that you can hang some content on. If you feel like you’re forcing it, then it probably isn’t the right day for you. These days are here to help you to tell a business story or to support how you market your product or service.
February 2025 has a variety of dates which should help you create some engaging content. A handful of them are US based, however their subject matter could still offer social media content opportunities for my community. I’ve highlighted a few of my favourites at the top of the blog, and listed the rest of these special days.
Tap on each of the events below and they will take you directly to the organiser’s page or to more info.
*If I’ve missed any key dates, I apologise, this is no easy job and I’m providing this to you for free.
*Please check all dates before using them in your marketing. It is your responsibility to check the accuracy of the information. I’m just sharing my own research to make life easier for you.
*Lastly please do bring any dates I have missed to my attention and I can add them in for others to view.
A few February highlights
Boost Your Self EsteemFebruary
It may be a US date but it's a great opportunity for us to believe in and appreciate ourselves more!
World Nutella Day5th February
It's a little early for Shrove Tuesday but what better excuse to eat pancakes and Nutella? Or maybe sample a Cruffin?
Random Acts of Kindness17th February
Leave a nice note in a library book or a generous tip when out for a coffee. Big or small, lets make kindness the norm.
Love Your Pet Day20th February
It's a US based day but who's counting? Pet owners don't need an excuse to celebrate the cutest members of our families.
More February Awareness Dates
National Bird Feeding Month (US)
Boost Your Self Esteem Month (US)
1st-9th Feb – Storytelling Week
1st Feb – Take Your Child to the Library Day (US)
1st Feb – Ice Cream for Breakfast Day
2nd Feb – British Yorkshire Pudding Day
3rd-9th Feb – Children’s Mental Health Week
5th Feb – World Read Aloud Day
5th-11th Feb – School Football Week
7 Feb – Welsh Language Music Day
7th Feb – Send a Card to a Friend Day (US)
8 Feb – Golden Retriever Day (US)
10th-16th Feb – National Apprenticeship Week
11th Feb – International Day of Women & Girls in Science
12th Feb – Chinese Lantern Festival
13th Feb – Get a Different Name Day
13th Feb – Digital Learning Day
14th-21st Feb – National Nest Box Week (Waiting for 2025 date)
15th Feb – Singles Awareness Day
16th Feb – Do a Grouch a Favour Day
15th-23rd Feb – Real Bread Week
20th-24th Feb- London Fashion Week (Waiting for website to update)
20th Feb – Love Your Pet Day (US)
20th Feb – Introduce a Girl to Engineering Day
24 Feb – National Tortilla Chip Day
26 Feb – 4 Mar Eating Disorders Awareness Week (Waiting for 2025 date)
26 Feb – 3 March – Cornish Pasty Week (Waiting for 2025 date)
28 Feb – 6 Mar – Fair Trade Fortnight (Waiting for 2025 date)
I hope this list of February special awareness days helps inspire some fresh content. Are there any opportunities to share a funny/business/personal story that might resonate with your community and/or your ideal customer?
121 Content Planning
If you would like further help in planning your content for Instagram for the month, take a look at my Content Power Hour. An outcome driven 121 session or series of sessions where you’ll go away with an armful of inspiration and ideas and a plan to follow.
If you have questions, please do get in touch.
Wishing you a great month!
Sarah x