UK Awareness days to inspire your content in October 2021
I personally couldn’t think of anything worse that following an Instagram account that bounced from one special awareness day message to the next. But I do see ‘huge’ value in selecting a few relevant days each month to hang some content around. Special days can fuel content ideas and help you connect with your ideal customers around a shared interest.
Select a few days that mean something to you, that help you to tell a business story or feel right for supporting how you market your product or service.
October 2021 has heaps of special awareness days. I’m sharing a few of my favourites and a list of other UK Special days.
Tap on each of the events below and they will take you directly to the organiser’s page or to more info.
*If I’ve missed any key dates, I apologise, this is no easy job and I’m providing this to you for free.
*Please check all dates before using them in your marketing. It is your responsibility to check the accuracy of the information. I’m just sharing my own research to make life easier for you.
*Lastly please do bring any dates I have missed to my attention and I can add them in for others to view.
There are of course many more special days to add, particularly heaps of great ones from the United States. Here I’ve tried to focus only on UK and Worldwide ones and those where I think there may be social media content opportunities for my community.
A few October highlights
UnBlocktoberThrough October
Can you share tips to help others improve the health of our drains, sewers, watercourses and of course our beautiful seas?
Breast Cancer Awareness Month
There's not many of us who don't have a story to tell to encourage others to check their breasts. Do you have a strong female audience?
UK Coffee Week18-24 October
For everyone fuelled by coffee, this week is all about helping the coffee growing communities throughout the world.
World Champagne Day22 October
Quite possibly my favourite day of the year. How about some content around celebrations. What will you celebrate? Your customers, your journey?
World Animal Day4th October
Sell something with an animal print, animal shape, have a 4 legged office buddy, this is all about animals and their welfare.
Clocks change31st October
Daylight saving ends and the clocks go back. Can you share a fun or pertinent reminder? What will you do with one extra hour this week?
More October Awareness Dates
1 Oct: International Coffee Day
3 Oct: London Marathon
9-15 Oct: Baby Loss Awareness week
10 Oct: World Mental Health Day
11-15 Oct: National Work Life Week
11 Oct: International Day of the Girl
11 Oct: National Coming out Day
15 Oct: Global Handwashing Day
17 Oct: Clean your Virtual Desktop Day
18-23 Oct: National Adoption Week
20 Oct: Full Moon / Hunters Moon
20 Oct: International Pronouns Day
22 Oct: World Champagne Day (my favourite)
25 Oct: National Dog Adoption Day
27 Oct: National Black Cat day
31 Oct: Halloween
31 Oct: Daylight Saving ends. Clocks go back
I hope this list of October special awareness days helps you plan and create a couple of interesting and engaging pieces of content for the month. Maybe have a think about how you can make your community smile, how you can use an awareness day to tell a story about your business, to share an inspirational quote and how they can work in connecting with your audience.
121 Content Planning
If you would like further help in planning your content for Instagram for the month, take a look at my Content Power Hour. An outcome driven 121 session or series of sessions where you’ll go away with an armful of inspiration and ideas and a plan to follow.
If you have questions, please do get in touch.
Happy October
Sarah x